An interesting chapter in any blockchain implementation is getting to why a companies exists. What is the value being added in the process? Blockchain is often used to add transparency to the use case, but what if that exposes the company is not really adding value? That’s when a search for innovation leads to a more philosophical excercise.
”With transparancy caused by blockchain, companies need to critically rethink what value they are adding in the chain, or risk ending their existence.” - HBR
Fun and interesting, but not everybody was ready for that.