Formula E going Inductive?

An interesting quote from Qualcomm regarding inductive charging on the move:

From: 'Wireless Charging For Electric BMWs By 2017?'

"There’s even talk of charging on the move — wireless platforms that could be integrated into Formula E street track surfaces that charge the car as it travels along at high speed. Qualcomm is reportedly experimenting with this technology, but unsurprisingly, it’s still some way off being able to charge cars at full race pace. Nevertheless, it previews a future of wireless charging technology that could work on the road." - Graeme Davison (Qualcomm’s Vice President of technology)

Qualcomm is involved with the Formula E and supplies the inductive charging pads for the BMW i8 Safety Car. I wonder what inspired them to link Formula E with inductive charging though: