No turning back

I simply love reading Seth Godin's post every day, often it is just a lesson or insight that resonates with me. Today this is one I wanted to share as it also relates to the Energy Transition and Mobility Transition.

Technology Ratchet

"Once people realize that they can make their own apps, write their own words, create their own movements, they don't happily go back to the original sources of controlled, centralized production."

The same holds for people who have produced their own energy with solar panels, or people who have driven an Electric Vehicle. They have no desire to go back to the past.

For electric vehicles the 'Butts in Seat' concept is strong, but also looking at current owners indicating their next car will definitely be an electric vehicle again.