Changing the Clock Cycle


Industries progress at different paces. In Airlines airplanes last around 30-40 years, in the automotive the average car is taken off the road after 15-20 years and your computer has a lifespan of around 3 years. With that in mind, it would take around 15-20 years for our total fleet of cars on the road to have been replaced by new ones. The entire industry is build around this clock cycle. And now forces are about to change that and rock the boat. Is it wise to try and prevent another indestructable product like the Nokia 3310?


A lot of the money in the automotive is recouped during repairs, but what if for example with an electric car, maintenance is reduced significantly. The only 6 parts that usually get changed during a Model S checkup are the tires and the windscreen wipers. And what if cars would be made from a material that would last around 30 years, that would also rock the boat and prolong the cycle.

Carbon Fibers

The new BMWi is using a construction of an aluminium chassis and carbon fiber parts for the bodywork. All this is done to reduce the weight of the car and maximize the range. It is for the same reason a Model S is made almost entirely from aluminium as well; reduce weight, max range.

A surprising comment from Nissan though, telling that they will not consider using Carbon Fiber for their future cars. The material would be too costly, but also be too durable. Yes, too durable. The material can last for more than 30 years.

Yamashita from Nissan:

“Carbon fiber is a very interesting technology, but I would say that it has two conditions which make it unsuitable for vehicle application,” argued Yamashita. “Number one is it's very expensive; number two is it's too durable."

And also:

"We don't need such a material...That means we cannot sell a new car in 30 years,”

(From: Nissan R&D Chief: Carbon Fiber Is Good For Planes, Not Cars)
Trying to prevent an indestructible Nokia perhaps?